PRODUCT: 4 in 1 Blanket/Poncho/Seat Cusion/Backpack
CUSTOMER: Local Chapter of a University's Alumni Association
OBJECTIVE:

Show school spirit

OVERVIEW:

Most of the Alumni Associations members were football fans, and many held season tickets to the games. They had considered ordering matching sweatshirts to wear to the games, but we suggested the 4 in 1 Blanket/ Poncho/ Seat Cusion/ Backpack instead.

DISTRIBUTION: They were handed out at an Alumni Association tailgate event.
OUTCOME:

Everyone loved the versatility of this product! It was useful as a blanket for tailgating, and a seat cushion for inside the stadium. In inclement weather, it folded out into a hooded poncho to stay warm and dry. They especially loved that it folded up into a self-backpack for carrying!





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