A pizza & sub shop opened on the edge of a college campus. To help promote the shop’s grand opening, the owner imprinted a “take out” menu and coupon for future food orders onto a 3M Post-It® Notes adhesive notepad.

The shop employees stuck a menu/coupon to the top of all outgoing pizza boxes to be redeemed with next pizza order. The adhesive coupon was imprinted with the
tagline, “Delivery to your dorm 3 p.m. to 3 a.m.”

1st Nations Bank was looking for products to promote its new low-interest home loans and online banking service to potential customers. The products needed to
be functional, capture the theme of the banking services and have brand recognition.

The bank planned to launch the new promotions with a weekend-long special event at each branch.

Two weeks before the special event, the bank sent each existing customer a Post-It® Flag 4-Pack Dispenser with Custom Backcard customized with words related to buying a house. The backcard also included the special event date and the Bank’s logo.

At the event, the bank used Post-It® Flag Hightlighters as door giveaways.

The System Administrators for an onsite computer service company always left notes behind after visits describing the changes they made to the system, what additional action needed to be taken and suggestions for the client.

However, the company needed a more professional and consistent method of leaving this information with clients.

To accomplish this, the company created 3M Post-It® notepads message pads with space to write the time, date, action taken and additional notes. These pads were imprinted with the company logo and contact
information running vertically up the left side of the pad.

Individual sheets filled out by System Administrators and left behind with clients.

A manufacturing plant decided to enlist the help of the 3M Post-It® Notes in gaining exposure for a safety program it was about to introduce.

The manufacturing company wanted something that was inexpensive, eye-catching and useful around the plant. The company wanted to inform workers of the safety program’s kickoff party by including an item in their paychecks.

The company chose the 3x3 50 sheet notepad flood coated in a bright orange safety color. A phantom imprint in the middle of the pad showed the words “Think Safety First,” with the kickoff date in smaller type just underneath.

Human Resources personnel placed the notes in workstations, lunchrooms, smoking areas and bathrooms. To ensure that the message would even be seen in
workers’ homes, the company placed one pad in each employee’s paycheck envelope.

Some small local business owners partnered with a newspaper to place a 3M Post-It® Note imprinted with a coupon onto the Sunday paper.

The adhesive note had a coupon imprinted on it from the local business for a discount on pizza, or some other service each particular company was marketing. The newspaper agreed to place a 3M Post-It® Note with the coupon on each individual paper that went out in return for a fee. The newspaper’s logo was printed on the bottom of each page and the company’s logo and coupon was in the middle of each page. More than 50 businesses participated in this program in order to increase their business.

Distributed to over 50,000 subscribers in the Sunday paper.

A pharmaceutical company wanted to increase awareness of its new drug. It decided to create a general questionnaire that the physician could use for gathering information when speaking with a patient. Once the form was complete, the physician could better assess the patient to see if this new drug was right for them.

The company selected the 3M Post-It® notepad for the questionnaire. They imprinted the pad with stock information and pharmaceutical representatives distributed the notepads during physician sales calls. Physicians were inclined to use the adhesive pads because they would stick easily in the patient’s file.