Motivate Employees and Thank Customers

An electrical components manufacturer was having trouble with its promotion to motivate employees and thank customers.  It decided to use a variety of promotional products to help at each level.

For the customer aspect of the campaign, a demo van visited mechanics and trades people for hands-on training and handed out drink insulators, caps, and hats imprinted with the program’s name.

For the employee aspect, the workers were separated into teams and participated in sales challenges with increasing levels of difficulty.  Promotional products were awarded at each level starting with golf shirts and Swiss Army Knives for the smaller challenges and golf bag covers and digital cameras for higher levels.

The participants were all fishermen, outdoorsmen, and golfers so they loved the items, especially the PGA golf bag covers.  Also, the company surpassed its goal by increasing sales by almost $2.2 million.

Promote New Shoe

A shoe company known for its golf cleats wanted have a special promotion for its new style of cleat.  The company decided to send special golf shoe bags featuring prototypes and information about the groundbreaking shoe to some of the top shoe vendors to give them a sense of what they would be selling.

The golf shoes became some of the top sellers for the company.

Golf Tournament Souvenir

A car dealership wanted to increase sales of its limited edition vehicles.  As an incentive, it created gifts to accompany every purchase.  One of the gifts was a customized golf bag designed to match the vehicle’s interior coloring.  New owners received this gift as well as a congratulatory letter, business reply card and catalog of additional merchandise.

About 75% of recipients said they would likely buy another vehicle as a result of the gifts.  In addition, 62% said brand loyalty brought them into the showroom and 39% said the golf package was the reason they bought the car.  Overall, the entire promotion sold 10% more of the cars.

Golf Tournament Souvenir

A university was holding a small golf tournament for some of its most revered alumni and donors. The tournament organizers wanted to provide each participant with a reminder of the event.  They went with the Executive Putter Set featuring a putter, 2 practice balls and a putting ring.  The outside of the kit featured the university’s seal. A Putter Set was given to each participant at the close of the tournament.

The alumni and donors appreciated their gifts. Many of the participants made donations to the university that day.

The large turnout at the event surprised its organizers and the number of participants for the following year doubled.

Over time the staff noticed less dirt being tracked into the bar area from the course.

A beverage company wanted to increase visibility of its products on grocery shelves.  An “In-Store Score” campaign was created to motivate 500 managers and salespeople during the yearlong promotion.  The personnel received five mailings on how to SCORE, each of which contained several fun and unique specialty items.  The kickoff mailing included three products, one of which was an imprinted golf tee packet.

The company surpassed its goal of a 10% sales increase by generating more than a 200% increase.

A country club pro-shop wanted to promote keeping the course clean and in good golfing shape.  With every purchase made in the pro shop, a divot fixer featuring the country club’s name was included.

Club patrons made an extra effort to use the divot fixers on all of their golf outings.