CUSTOMER: Magazine Publisher
OBJECTIVE: Advertise New Magazine

A large magazine publisher needed to promote its newest men’s magazine.  It launched a marketing campaign six months before the magazine’s release to build momentum for the event and convince ad agencies to buy space in the magazine.  The company ran a promotion at bi-annual fashion shows where a street team of young men outfitted in logoed t-shirts and caps gave out sleek battery-operated fans and umbrellas imprinted with the magazine’s name to anyone entering and leaving the tent during the shows.


The magazine was the single biggest men’s magazine launch ever with 97 ad pages in the first issue.  After six issues, it had 624 ad pages.

close window
2007 Printable Promotions All Rights Reserved