PRODUCT: Fans
CUSTOMER: Magazine Publisher
OBJECTIVE: Advertise New Magazine
OVERVIEW:

A large magazine publisher needed to promote its newest men’s magazine.  It launched a marketing campaign six months before the magazine’s release to build momentum for the event and convince ad agencies to buy space in the magazine.  The company ran a promotion at bi-annual fashion shows where a street team of young men outfitted in logoed t-shirts and caps gave out sleek battery-operated fans and umbrellas imprinted with the magazine’s name to anyone entering and leaving the tent during the shows.

OUTCOME:

The magazine was the single biggest men’s magazine launch ever with 97 ad pages in the first issue.  After six issues, it had 624 ad pages.





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