PRODUCT: Padfolios
CUSTOMER: Textbook Publishing Company
OBJECTIVE:

Show Appreciation to Clients

OVERVIEW:

A textbook publishing company wanted to show its appreciation to teachers who subscribed to their books for over ten years.

DISTRIBUTION: The promotional director decided to send teachers imprinted, zippered portfolios, complete with a pocket for holding a pad, pen and calculator. This functional and useful item boasted the company’s name and logo in silver script, reminding teachers the company wanted to make their lives in the classroom easier and more organized.
OUTCOME:

Executives received positive feedback from teachers, all whom reordered their textbooks the following school year. The company also saw a 10% increase in new sales.
PRODUCT: Padfolios
CUSTOMER: Utility Company
OBJECTIVE:

Promote Safety Seminar

OVERVIEW:

A local utilities company wanted to promote a new safety seminar.  The company chose a custom notepad and padfolio as the perfect incentives. 
DISTRIBUTION:

A custom notepad was mailed to residents along with an invitation to participate in the seminar as a teaser.  In order to receive the padfolio the recipient had to RSVP that they would attend the seminar.  When arriving at the seminar the padfolio was then handed to them in a beautiful gift box.
OUTCOME:

The custom notepad made the mailing stand out and the padfolio incentive generated many attendees at the safety seminar.




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