PRODUCT: Messenger Bags
CUSTOMER: Pharmaceutical Manufacturer
OVERVIEW:

A pharmaceutical manufacturer’s marketing department wanted to run a campaign that would both promote the company’s name and provide its salespeople with a high-quality, useful gift to acknowledge their dedication.  It decided to order messenger bags, custom-embroidered with the company’s logo, for the salespeople to carry with them on sales calls.

OUTCOME:

The salespeople were very pleased with the bags and how professional they looked, and many people at the hospitals, clinics, and private practices they visited commented on how great they were as well, making it more likely for the physicians to remember the pharmaceutical company the next time they were writing a prescription. 

PRODUCT: Messenger Bags
CUSTOMER: Office Solutions Company
OVERVIEW:

A global office solutions company wanted to welcome its valued customers and special guests to the 2004 Olympic Games in Athens with a gift of “championship” quality.  It designed a fashionable VIP Hospitality Kit, which was given to almost 500 guests and included silk camp shirts, rolling duffel bags, messenger bags, hats, and other promotional items, all coordinated with the Athens Olympic Committee’s color theme. 

A stylized Olympic wreath was embroidered on the messenger bag and the phrase “Innovation Changes Everything” was printed on other components of the kit.

OUTCOME:

A company spokesperson reported that guests loved the amenities and “they certainly wore the shirts and caps and visors, among other things.” A bonus perk of the promotion was that the items brought the company added exposure during the Games, showing both customer loyalty and their hosts’ (the company’s) commitment to them.





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