PRODUCT: Insulated Lunch Cooler
CUSTOMER: Food Distribution Company
OBJECTIVE:

Increase sales to school cafeterias

OVERVIEW:

A food distribution company wanted to increase its sales with school cafeterias.  To deliver information, the company chose an insulated lunch cooler imprinted with their logo to hold all the information and pamphlets. 

DISTRIBUTION:

Mailed to schools.

OUTCOME:

The company experienced an increase in sales after the schools received the lunch boxes.  It plans to use the campaign again in the future if necessary.

PRODUCT: Insulated Lunch Cooler
CUSTOMER: Not-for-profit Healthcare Organization
OBJECTIVE:

Encourage healthy eating

OVERVIEW:

A not-for-profit healthcare organization wanted to encourage healthy food choices by pregnant women.  It created a promotion offering insulated lunch bags filled with a variety of healthy foods to pregnant women leaving their pre-natal appointments.

DISTRIBUTION:

Given out by healthcare professionals at selected incentive sites.

OUTCOME:

The organization’s program coordinator deemed the program successful enough to expand it from seven to twelve incentive sites statewide.





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