A supplier wanted to attract visitors to its booth at a trade show. It decided to give away a product that combined a sample of a journal and the supplier’s catalog. The journal was useful for taking notes during the show, and the mini catalog inside the journal provided information about the supplier’s products.
DISTRIBUTION:
Given away at the company's tradeshow booth.
OUTCOME:
Over 16,000 visitors received the catalog, creating 12,000 leads. The supplier attributed an overall sales increase of 10% to the promotion.
