A supplier wanted to attract visitors to its booth at a trade show. It decided to give away a product that combined a sample of a journal and the supplier’s catalog. The journal was useful for taking notes during the show, and the mini catalog inside the journal provided information about the supplier’s products.
Given away at the company's tradeshow booth.
Over 16,000 visitors received the catalog, creating 12,000 leads. The supplier attributed an overall sales increase of 10% to the promotion.