PRODUCT: Duffel Bags
CUSTOMER: Employment Agency
OVERVIEW:

An employment agency was looking to expand their services within companies they were already doing business with by highlighting the quality workers they place, as well as toting the different areas of service expertise.  The agency chose to give each staffing service employee who was placed in a new location a “launch” kit featuring a sports bag filled with goodies such as a water bottle, pen and tumbler.  The bag was decorated with the logo and telephone number of the agency.

OUTCOME:

As the workers that were placed continued to excel, the agency became synonymous with a highly reliable staffing source.  In less than six months the agency experienced a noticeable growth in their overall staffing service levels.

PRODUCT: Duffel Bags
CUSTOMER: Watch Company
OVERVIEW:

A watch company was introducing a new sports watch to the media at a sailboat race in New York City’s Central Park and wanted to increase attendance among the 150 editors it was inviting to the event.  It created a unique invitation involving the direct mailing of several specialty items, including a sports bag imprinted with the name of the new watch and containing sunglasses, a sun protection kit for the event, a bottle of champagne and press information on the race.

OUTCOME:

The corporate communications spokesperson for the event reported that, “We have had an unbelievable response to our invitations,” with 90 of the 150 editors responding “yes.”

PRODUCT: Duffel Bags
CUSTOMER: Sports Team
OVERVIEW:

Scenario: A famous sports team wanted to show its appreciation to season ticket holders by providing them with gifts.  The team budgeted $60,000 for 3,000 gifts and a variety of items were chosen.  In need of a creative way to package the gifts and maintain the sports theme of the promotional campaign, the team chose gym duffle bags as the perfect carrier for the gifts.

OUTCOME:

Season ticket holders were thrilled and many called or sent letters with their thanks.





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