PRODUCT: Coffee Mugs
CUSTOMER: Hospital
OBJECTIVE:

Gift to Blood Donors

OVERVIEW:

A hospital wanted to increase the number of blood and platelet donations it received. In an effort to increase participation, the hospital decided to give gifts to all family members and hospital staff who donated their platelets.

The Blood Platelet Donor Center created the slogan "Others Live Because We Give" to imprint on red ceramic mugs filled with candy hearts. After giving blood, each donor was presented with the gift as a small token of appreciation. These small gifts, in turn, saved the hospital from having to purchase the platelets, which would have been extremely expensive.

OUTCOME:

It was reported that 802 units of platelet donations were received, an increase of 347% from the previous year. Since the hospital did not have to purchase these units, it was able to save $215,000.

PRODUCT: Coffee Mugs
CUSTOMER: Insurance Company
OBJECTIVE:

Create theme for company merger

OVERVIEW:

A large insurance company acquired another insurance company and wanted to stress “together” as their new theme.  They imprinted this theme onto stackable coffee mugs, packaged two stacked mugs with coffee and biscotti, and gave a package to each employee at the nationwide information meetings.

OUTCOME:

The employees loved the gift and the "together" theme eased their anxieties over the acquisition.

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PRODUCT: Coffee Mugs
CUSTOMER: Racetrack
OBJECTIVE:

Increase attendance

OVERVIEW:

A California racetrack wanted to capitalize on the fact that the release of the popular movie Seabiscuit occurred three days into its 2-month season to attract a more mainstream audience than usual.  The racetrack had used logoed promotional products a great deal in the past, and decided that for this campaign they’d use a mug customized in Seabiscuit’s colors. The marketing department for the racetrack ordered 30,000 mugs to be handed out on a special promotional race day involving various events and give-aways relating to the movie.

OUTCOME:

The racetrack had entirely run out of all the mugs they had ordered by day’s end, and the total attendance that day was over 30,500 – more than 10,000 higher than the same day of the previous year.  The VP of marketing for the racetrack credited the mug with expanding its traditional audience to include a more mainstream crowd.

PRODUCT: Coffee Mugs
CUSTOMER: State Human Resources Department
OBJECTIVE:

Attract volunteers

OVERVIEW:

The state department of human resources wanted to attract volunteers for its mentoring program aimed at assisting small and new businesses in their area.  They selected a glass mug as the perfect vehicle to carry their message, “Show You’re a CAREolina… Become A Mentor,” which was printed on one side of the mug.  The mug was distributed on Election Day to individuals who requested more information on the program as a thank-you for their time and consideration.

OUTCOME:

Nearly 500 additional volunteers statewide offered their time and talents.





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