A hospital wanted to increase the number of blood and platelet donations it received. In an effort to increase participation, the hospital decided to give gifts to all family members and hospital staff who donated their platelets.
The Blood Platelet Donor Center created the slogan "Others Live Because We Give" to imprint on red ceramic mugs filled with candy hearts. After giving blood, each donor was presented with the gift as a small token of appreciation. These small gifts, in turn, saved the hospital from having to purchase the platelets, which would have been extremely expensive.