PRODUCT: Business Card Holders
CUSTOMER: Pharmaceutical and Healthcare Products Manufacturer
OBJECTIVE:

Increase ticket sales to new shows

OVERVIEW:

A manufacturer of pharmaceutical and health care products was looking for a distinctive way for its sales associates to present one of its most popular tried and true products while at the same time promoting new products and reinforcing the company’s name.  To accomplish these goals, the company chose to use a business card holder imprinted with its logo and containing samples of its products as well as, of course, a business card.

OUTCOME:

The sales associates were delighted with the reaction from customers when the top of the business card holder flipped open to reveal the samples.  The associates felt that distributing the item during sales calls enabled them to introduce new products to potential clients while ensuring that their contact information was always in the customers’ hands.





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