PRODUCT: Clipboard
CUSTOMER: Nursing School
OBJECTIVE:

Advertise Graduate Program

OVERVIEW:

A nursing school was looking for an item to advertise its new graduate program.  The school was hoping to target its existing and prospective nursing students, and it wanted an item that would be practical for the student nurses in their academic life and beyond.  A clipboard was chosen for the campaign, as nurses use them very often, it turned out to be the perfect promotion for the graduate program.

DISTRIBUTION:

The clipboards were handed out to tour groups of prospective students, and also to existing students who inquired about the program.

OUTCOME:

Enrollment in the nursing school increased 35% the following semester.

PRODUCT: Clipboard
CUSTOMER: Construction Company
OBJECTIVE:

Brand Awareness

OVERVIEW:

A New Jersey luxury home builder needed a way to set itself apart.  It teamed up with a marketing firm and decided to pass out custom-logoed clipboards at the groundbreaking of a major condominium complex.

DISTRIBUTION:

Clipboards were distributed with the name and logo of the property as well as a phone number where the company could be contacted.

OUTCOME:

More than 11 news outlets covered the groundbreaking and a company executive said, “Thanks to the press kit, AP called us instead of a competitor. We were able to verify the facts and names in the caption and also raise the prominence of our community.”





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