PRODUCT: Bottles
CUSTOMER: Health Organization
OVERVIEW:

A medical cooperative health organization created a fitness walk and talk, called “Chatterwalk,” to open communications between the president and employees.  The president visited one of the 22 facilities several times a week to meet with scheduled employees for an hour-long walk.  Promotional products were used as incentives.  For example, employees received a mini water bottle koozie after the 5th walk and a t-shirt after the 10th.

OUTCOME:

This on-going program was a success.  Other departments within the company instituted the same concept, and the mini water bottles were reordered, indicating that employees are still “Chatterwalking.”

PRODUCT: Bottles
CUSTOMER: Bank
OVERVIEW:

A bank wanted to offer itself as a “financial guide” in the “jungle” of college life to freshmen and transfer students at a large state university.  They hoped to increase the number of opened checking accounts and reduce the time it took for new students to open those accounts.  They used specialties, premiums, and direct mail in their “Safari” promotion.  Among various other giveaways, sports bottles were offered as premiums to students opening checking accounts.

OUTCOME:

The bank reported that more than 1,600 new checking accounts were opened, with $2,200 as the average amount deposited and a gross income of $3,520,000.

PRODUCT: Bottles
CUSTOMER: Fitness Center
OBJECTIVE:

New Member Gifts

OVERVIEW:

A fitness center realized the importance of comfortable clothes and staying hydrated during workouts and considered this fact when deciding on new member gifts.  To continue the fitness theme, the fitness center chose water bottles and placed t-shirts inside them both imprinted with the fitness center logo.

OUTCOME:

New members were thrilled with the gifts.  The fitness center signed up 20% more members than they had with their previous gift-with-membership offering.  Additionally, current members saw and heard about the bottles and shirts asked to buy them.  After the promotion the center was selling the water bottles and shirts in their gift shop.





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