A credit union always kept a supply of imprinted BIC® Clic Stic® pens at all branch locations. The company planned to set up a booth at a local fall festival. To promote goodwill within the community and build awareness of their services, they decided to pass out BIC Mouse Pad Coasters at the event, because they were useful and fit within the limited budget.
They imprinted the face of a quarter on a round coaster with the company name around the edge of the coaster. The coaster also displayed some of the services the company offered such as IRAs, CSs and other investment opportunities. The bank planned to hand out all leftover coasters at branch locations.