Attractive packaging elevates your promotion from mediocre to memorable.

If you hand someone a travel mug or a t-shirt, it's a giveaway - a freebie, promotional handout. When you take as much care with the packaging as you do with the product, it will be thought of as something much more important...a gift!

Packaging can create quite a stir among target audiences. By going the extra step to “dress up” the items you need to distribute – be it sales literature, product samples, thank you gifts, new customer informational kits, you name it – you as a marketer send a strong message about how much you value your target audience.

PRODUCT: Pharmacy Bags
CUSTOMER: Custom software development company
OBJECTIVE: Distribute sales literature to prospects who had visited their booth at a tradeshow, and help their sales reps book appointments.

The software company's marketing theme was "Prescription for Success". We suggested that instead of traditional paper sales materials, that they put the information on a flash memory stick inside a prescription bottle and package it in a pharmacy bag. The bag would be stapled shut with the salesperson's business card attached.

DISTRIBUTION: The bags were mailed out to qualified prospects after the show.

Recipients felt that the bags added authenticity to the "Prescription for Success" theme and were impressed by the total presentation, increasing their level of respect for the software company. All of the sales reps were easily able to schedule enough appointments to meet their quota.

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