Attractive packaging elevates your promotion from mediocre to memorable.
If you hand someone a travel mug or a t-shirt, it's a giveaway - a freebie, promotional handout. When you take as much care with the packaging as you do with the product, it will be thought of as something much more important...a gift!
Packaging can create quite a stir among target audiences. By going the extra step to “dress up” the items you need to distribute – be it sales literature, product samples, thank you gifts, new customer informational kits, you name it – you as a marketer send a strong message about how much you value your target audience.