Attractive packaging elevates your promotion from mediocre to memorable.

If you hand someone a travel mug or a t-shirt, it's a giveaway - a freebie, promotional handout. When you take as much care with the packaging as you do with the product, it will be thought of as something much more important...a gift!

Packaging can create quite a stir among target audiences. By going the extra step to “dress up” the items you need to distribute – be it sales literature, product samples, thank you gifts, new customer informational kits, you name it – you as a marketer send a strong message about how much you value your target audience.




PRODUCT: Gloss Shoppers
CUSTOMER: Heating and air conditioning company
OBJECTIVE: Showcase services to attendees of a tabletop exhibit
OVERVIEW:

A large heating and air conditioning company was holding an annual event at its facility to effectively showcase its services to attendees.  The company wanted to also give away gifts to make a lasting impression on those in attendance.  We suggested a mix of products, to be presented in an imprinted shopping bag.

DISTRIBUTION: Attendees at the event were given the bags, filled with literature and other imprinted products such as travel mugs and t-shirts.
OUTCOME:

The annual event was extremely effective, and the items given away were very popular.





close window
2007 Printable Promotions All Rights Reserved