Attractive packaging elevates your promotion from mediocre to memorable.

If you hand someone a travel mug or a t-shirt, it's a giveaway - a freebie, promotional handout. When you take as much care with the packaging as you do with the product, it will be thought of as something much more important...a gift!

Packaging can create quite a stir among target audiences. By going the extra step to “dress up” the items you need to distribute – be it sales literature, product samples, thank you gifts, new customer informational kits, you name it – you as a marketer send a strong message about how much you value your target audience.




PRODUCT: Drawstring bags
CUSTOMER: Dentist
OBJECTIVE: Promote dental care among young patients
OVERVIEW:

Dentists are well aware that most children do not like having their teeth checked and cleaned. One dentist wanted to make the experience less scary for his younger patients and decided to give them something they could take with them at the end of their visit. We suggesting printing this bag with a design featuring a childlike tooth cartoon and the dentist's office logo.

DISTRIBUTION: The bags were then filled with dental products and given away to children after their examinations.
OUTCOME:

The dentist found his younger patients truly appreciated their “reward” and left with a much bigger (and cleaner) smile.





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