Attractive packaging elevates your promotion from mediocre to memorable.

If you hand someone a travel mug or a t-shirt, it's a giveaway - a freebie, promotional handout. When you take as much care with the packaging as you do with the product, it will be thought of as something much more important...a gift!

Packaging can create quite a stir among target audiences. By going the extra step to “dress up” the items you need to distribute – be it sales literature, product samples, thank you gifts, new customer informational kits, you name it – you as a marketer send a strong message about how much you value your target audience.

PRODUCT: Plastic Die-Cut Handle Bag
CUSTOMER: State Department of Transportation
OBJECTIVE: Reduce roadside litter

A state’s department of transportation wanted to add littering awareness items to its anti-litter campaign.  They printed the program’s logo on a variety of products, including 400,000 plastic bags.

DISTRIBUTION: The bags were distributed at the state’s welcome centers, interstate rest areas, information booths, and speaking engagements.

The D.O.T.’s Public Affairs Director reported that after two years, “Visible roadside litter has been reduced 12% and state taxpayers have been able to save in excess of $200,000 in reduced litter control cost.”  The department thus planned to continue the program through the end of the decade and possibly beyond.

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