PRODUCT: Recycled Tire Jar Openers
OVERVIEW:

A state agency wanted a product to go along with their effort to educate tire dealerships on the new tire recycling law in their state and encourage compliance. They chose jar openers made from 100% recycled tires. The jar openers were imprinted with a list of the benefits of tire recycling and the tagline "...and it's the law". The agency mailed the jar openers to thousands of tire dealers along with a letter detailing the new law.

OUTCOME:

The response from dealers was extremely positive and tire recycling showed an overall increase in the state.





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