Imprinted apparel is by far the most popular and visible promotional product. Many people have half a dozen or more t-shirts, sport shirts, windbreakers or sweatshirts emblazoned with a logo or message that they got from a promotion or as a gift.
There’s a reason wearables remain the top promotional category year after year: Its unique combination of visibility and functionality is hard to beat! Imprinted or embroidered wearables can easily be tied to specific promotional opportunities.
Imprinted apparel also offers a unique opportunity to develop your brand. A great example is the UPS brown. Who doesn't immediately associate the brown uniform with UPS?
And don’t forget wearables-related accessories like ties, scarves, caps, aprons, towels, blankets, and umbrellas. Creative business owners can even buy beach sandals with their company logo on the sole, leaving a “positive impression” in the sand.
It all adds up to one of the most vibrant and expansive categories of promotional products, one that’s far more than just sweatshirts and tees.
If you are in the market for wearables, below are some ideas to get your creativity flowing.
A Few Opportunities to Make a Statement with Imprinted Apparel
- Team-building at any offsite sales meetings
- Employee gear for casual Fridays
- Trade show attire for your booth staff
- A salesperson “leave-behind” after a prospect visit
- Client gifts
- Uniforms for company-sponsored sports events (softball teams, golf outings, etc.)