PRODUCT: Briefcases
CUSTOMER: Pharmaceutical Manufacturer

Self Promotion and Employee Appreciation


A pharmaceutical manufacturer’s marketing department wanted to run a campaign that would both promote the company’s name and provide its salespeople with a high-quality, useful gift to acknowledge their dedication.  It decided to order briefcases, custom-embroidered with the company’s logo, for the salespeople to carry with them on sales calls.


The salespeople were very pleased with the bags and how professional they looked. Many people at the hospitals, clinics, and private practices they visited commented on how great they were as well, making it more likely for the physicians to remember the pharmaceutical company the next time they were writing a prescription.

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