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Go Team Go! - Tailgate parties are more than just fun-they offer winning promotional opportunities

By Lisa Horn

We've all been there…it's a warm Indian summer Saturday afternoon. Vehicles are wedged into parking lots surrounding the home team's stadium. Grills, lawn chairs and folding tables are arranged around a buffet of delights, elegantly served on the lowered tailgate of a truck. The aroma of seasoned grilled hamburgers and hot dogs makes your mouth water. The sounds of chips crunching, cans popping, fight songs playing and people chanting electrify the air. This extraordinary event is known as the tailgate party.

Ah, the tailgate party, where the bond of the love of the game gathers strangers and friends alike unifying them into fans. These fans are full of energy and pride, and they aren't afraid to show it. What can be a better place for promotional products than in an atmosphere of excessive zeal and irrational attachment to an alma mater or professional team!

The selection of promotional products suitable for tailgating includes such items as: And this doesn't include the gamut of logoed apparel and headwear.

Potential advertiser opportunities are fair game as well. In addition to the team or institution itself, there are numerous types of businesses that would benefit by aligning themselves with team sports:
  • Local media, such as radio or TV stations, that carry the live game broadcast
  • Food and beverage companies, such as soda and snack chip manufacturers
  • Sponsoring retailers and service providers, such as grocers, auto dealerships and insurance agents.
And these are just a few examples.

No matter the product nor the advertiser, the tailgate-party-themed promotion will always be one thing: fun!

COPYRIGHT © 2005 PPB. All rights reserved.
Lisa Horn is PPB's feature editor.

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