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Objective: To reduce the number of workplace injuries by 50%.
Strategy & Execution: On-the-job injuries are a constant concern, especially for companies like McCarthy Brothers, who employ 450 craftsmen.

  1. The company created a custom software package to track injury claims and promised monthly safety incentive awards.
  2. Custom-imprinted hats, shirts, tools, and a variety of personal and work related items were used at job sites. Promotional products reminded employees of the important safety awareness message.
Workers Compensation claims decreased 77% from the previous year.

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