Why Send Business Greeting Cards?

• They help retain customers. Keeping just 5% more customers results in a 25% to 120% increase in profits.
  
  
• More and more companies do. Well over 65% of businesses now send cards.
  
  
• Cards create a strong relationship with employees, resulting in long-term commitments, higher efficiencies, and team building.
  
  
• Cards communicate in writing that you care about the recipients. Surveys show that the written word has more impact than the spoken word.
  
  
• They help counteract today's high-tech, impersonal environment by making personal contact.
  
  
• The most remembered card is the one not sent.
  
  
• They reinforce name recognition, so customers think of you, rather than your competitors.
  
  
• Cards are effective follow-ups to visits, meetings, referrals, important dates and holidays.
  
  
• They build customer loyalty, which leads to referrals, increased purchases, and less bargain hunting.
  
  
• By lowering customer acquisition costs, cards help business to expand through loyal customers. It costs 6 times more to acquire a new customer than to retain an existing one.
  
  
• They prevent losing customers. 10% - 30% of customers are lost each year.
  
  
• Cards prevent customers from feeling neglected. Over two thirds of lost customers feel neglected by their previous supplier and tell many others of their bad experience.
  
  
• Cards are very cost-effective in building morale and goodwill when compared to the high cost of advertising alternatives.
  
  
• High quality cards convey your commitment to high quality and your sincere appreciation of your customers' business.
  
  
• Cards can be inexpensively tailored for specific needs with custom verses.
  
  
• Reading mail is a daily activity people look forward to almost as much as seeing their spouses.
  
  
• 90% of people prefer sending something of sentimental value by regular mail.