Hi. New here? Click to learn about us

Keytags, Keychains as Promotional Products

By Matt Histand

Custom printed promotional keytags have recently acquired a whole new sense of style and quality that continue to make them one of the most in-demand items around.

For well over 50 years printed keychains have remained a bestseller. Keytags’ staying power can be attributed to many things. The automotive industry and increased home, office and personal security are two main factors, but important elements in the promotional products arena are price, functionality and uniqueness.

Lately, keytags have blossomed into a fashion accessory. Check out stores like Claire’s or Afterthoughts at your local mall, or look at the backpacks of junior high school students. Then there’s the upscale market: Tiffany’s, Bloomingdale’s and other haute retailers are showing all kinds of fancy fobs, keytags and keychains aimed at the Mercedes and BMW demographic.

No matter who your intended audience or what organization you represent, there’s a key tag to meet your particular promotional needs.

Key Questions
The most important thing to consider when selecting a promotional keytag is the audience that will eventually receive it. Selecting a tag at random doesn’t lend itself to a successful promotion. You need to get a sense of your audience’s style and interests. The ability to make that connection is what will eventually decide if they continue to use your keytag. Another “key” consideration is your own type of business or organization. Some styles are naturally suited to some firms, such as floating keytags for a boat dealer. Other might require a little more thought.

Budget is another important part of the equation, but it shouldn’t limit a promotion’s effectiveness and success. Some might consider cost the overriding factor, but setting an absolute budget may limit your keytag selection and rule out good options.

Limitless Possibilities
The long and short of advertising keytags is that they can be found in any size, material, price point or feature imaginable. Traditional keytags embrace both high-end materials and new technology. Metal keytags can now be produced inexpensively, but still have high perceived value aside from the weight alone. Cast zinc can be coated with a black or white matte finish and brass can be plated made to look like brushed chrome or sterling silver. Even leather now comes in different colors and can be embossed and/or imprinted to accentuate its look. The most popular tags, however, remain plastic and soft vinyl – the “funky chic” category. They’re inexpensive and can be custom cut into almost any design you want.

Other types of keytags are interactive, and convey a higher perceived value to the recipient. They can feature such details as pull-apart fasteners, mini-flashlights, sound chips, kaleidoscopes, puzzles and games. They work because they stand out and actively engage a person in the promotion. Some tags even stretch the boundaries of what’s considered a keytag. For example, imagine carrying a mini Etch-A-Sketch or Rubik’s Cube in your purse or pocket. Interactives are a good choice if you want to add a little fun to your promotion.

Hot Trends custom engraved key holders, keyrings, keytags
Keytags have appeared in just about every form, shape and size imaginable, but they continue to sell and inspire new designs. Manufacturer’s offer many of the traditional styles, but increasingly come up with new designs of their own. The results are more unique-looking tags that can set a business or organization apart from its competition. In addition, “high-tech” features such as 3-D holograms and laser engraving – once only available on expensive tags – are dropping in price and becoming far more popular.

So whatever style or design you choose, remember to take the time to consider your target audience and all the available options. The keytags of today cover so much ground that you’re sure to find just the right one for your next promotion – even if it means creating a design all your own.

COPYRIGHT © 2002 The Advertising Specialty Institute. All rights reserved.
Matt Histand is assistant editor of IMPRINT.

Search our Selection of Keytags and Key Rings - click here!