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Celebrate! Holiday Promotions

By Cherri Gann, PPAI

Toast the New Year with champagne-filled crystal flutes, wish Happy Valentine's Day to your hard-working staff with heart-shaped chocolates and keep non-green-attired party goers safe from pinches by giving them shamrock-adorned buttons at the door as they arrive for the St. Patrick's Day party.

A corporate-sponsored Easter egg hunt can be remembered with imprinted plush bunnies and chicks, and custom coloring books and flags can teach elementary-school students an important history lesson about Memorial Day.

Bunting, balloons, three-dimensional fireworks glasses as well as any number of patriotic-themed products signify our spirit of independence as we celebrate July 4. Imprinted grill accessories or custom-labeled gourmet barbecue sauces, which will be used through Labor Day, make ideal gifts to employees and customers.

Accessorize school Halloween carnivals with bat-shaped erasers, pumpkin-patterned pencils, imprinted cello bags of cookies or popcorn; and don't forget T-shirts for the parents who volunteered to organize it. At Thanksgiving, for many folks the unofficial beginning of the holiday season, observe this special time of year with imprinted calendars, cookbooks, kitchen items, food gifts, candles, custom-etched wine bottles and holiday ornaments.

Celebrations hold universal appeal and holidays provide ready-made themes for successful promotions. With a look at ideas for late-year promotions, this month's selling solutions highlight a few of the abundance of holiday-themed promotional products available. Let these inspire you to come up with your own ideas, and you'll be celebrating all year round.

Cherri Gann is an associate editor for PPB.

Scenario: Trick Or Treat
A private school's annual Halloween Day carnival is a favorite of the students and their families. Arriving at school in costume, they kick off the day with classroom-to-classroom trick-or-treating before participating in a day of costume contests, crafts, games, pumpkin decorating and a special Halloween lunch.

Imprinted Item: Lots of "Happy Halloween" Microfoil® Balloons decorated hallways and classrooms before students took them home at the end of the day.

Customized via screenprinting: The students collected treats in Halloween Bags featuring designs on both sides

In addition to candy, stickers and small toys, trick-or-treating students received Halloween Pencil Topper Erasers featuring skeleton, spider, rodent, jack-o-lantern, ghost, pumpkin, cat, bat and witch shapes

Pumpkin-shaped Foam Stress Relievers from were included in the gift bags given to parents who volunteered to help with the day's activities, customized via padprinting.
Scenario: Give Thanks For Tastes And Sounds
Offering prepared packaged Thanksgiving dinners has been a huge success for a local supermarket. However, one consistently arising drawback is the increasing large number of walk-in customers who haven't called ahead to reserve a dinner. Although not a problem in small numbers, too many unexpected orders cause customer service issues-insufficient product amounts, inadequate staff and long customer waits. To cut down on walk-in orders, the supermarket offers a seasonal-appropriate gift to all customers pre-reserving orders. The gift is advertised on in-store promotions, direct mail, television, and radio and newspaper ads.

Customized Solution:
The CD Holiday Greeting Card provided soothing enjoyable holiday sounds to customers.

Holiday Favorites Cookbook featured delicious recipes and creative menus for holiday entertaining.
Scenario: Seasons Greetings/Thanks For Great Year
A large retail vendor looks forward to hosting its annual, open-house party during the holiday season. Clients are treated to an informal evening of holiday music, camaraderie and networking and presented with gift baskets at the end of this well-attended party.

Customized Solution:
Holiday Cards wish clients a happy holiday season and express appreciation for their business.

Festive poinsettia-adorned Wreath Of Treats from were given to staff who helped organize the party.

Included in the gift baskets, wine from was given for recipients to enjoy at home.
Scenario: Sweet Treats Plus
The CEO of a large supplier to the home building industry personally delivers festively packaged year-end bonuses to employees. When packaged with tasty treats, last year's highly anticipated annual financial reward seemed even more special.

Customized Solution:
Company executives enjoyed receiving the Ghirardelli Chocolate Box.

Candy-filled Glass Wine Bottles decorated support staff desks long after the holidays.

COPYRIGHT © 2002 The Advertising Specialty Institute. All rights reserved.

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