The In's & Out's of Holiday Gift Giving
Holiday gift-giving is a longstanding and accepted business practice. But like anything else, you have to plan accordingly to be effective.
Here are some questions you should address…
- Who is the target audience, specifically?
- What is its makeup from a demographic point of view?
- Do you have a budget in mind per individual?
- Will the budget be based on tenure? Sales results? Goals achieved?
- Have you ever given holiday gifts before?
- Were they successful?
- What was the least successful?
- What is your company's policy on gift giving and receiving?
- Is there a ceiling or limit as to how much you can give per person?
- What is your timeframe for delivery?
- Have you ever, or would you consider, special packaging of the product and/or gift-wrapping?
The art of gift-giving isn't complex, but it can be tricky. Remember, the gift you select is a reflection of your company. Be creative and dare to go where others will not. You'll be amazed at the results.
COPYRIGHT © 2002 The Advertising Specialty Institute. All rights reserved.
Source: Imprint Magazine
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