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Fall is almost upon us. Know what that means?

Fall tradeshows, fairs, meetings and events! This is one of the busiest times of the whole year for these events.

If you are able to plan ahead for the coming months – great. But if you don’t have that luxury (yeah, yeah, we know – sometimes you CAN'T help but wait until the last minute), don’t worry.

We are equipped and trained to operate at a high speed this time of year. So regardless of your timetable, when you need us we will quickly execute your promotions (we can even work our magic in less than 48 hours if we need to!)

We hope you’ve been able to take time off this summer to recharge your batteries. 

Hold on to your seats...'cause the Fall is going to be a full-out sprint...and we will be there to help you successfully cross the finish line.

Regards,

The Staff at Printable Promotions 312-284-8119 1-800-PRINTABLE (774-6822) TheStaff@PrintablePromotions.com

We all know about the importance of frequency in advertising. The more times an ad is seen, the more likely the audience is to recall the advertiser’s message. There’s another factor to consider, however – duration. The greater the amount of time a person invests in your message, the better your chance to have an enduring impact on the recipient.

Interactive products work magic when it comes to extending the time an audience devotes to your promotional pitch. Truly effective advertising items stimulate visually, tactilely and cognitively, keeping a person’s attention through participation.

What makes a product interactive? Here are a few options:

Curiosity – Scratch-off cards and slide guides are a great way to tap into the human desire to reveal an answer. Other choices are products that show a hidden message when exposed to heat or cold.

Challenge – Twist cubes, puzzles or similar games stir the competitive spirit of recipients. Encourage people to participate by teasing that a message with benefit (such as discount or prize) will be disclosed when they successfully complete the task.

Wonder – Bubble blowers and light-up items are fun examples of products that persuade recipients to slow down and appreciate simple beauty and childlike pleasure.

Technology – People love functional gadgets. There are many that offer simple, elegant audio-visual presentations. Try, for example, a digital photo frame loaded with your brand benefits or illustrate instructions. Or a digital voice recorder that converts voice recordings into .mp3 files for e-mail attachments.

All of these approaches have one thing in common; they require the recipient to interact with the gift you’ve given them. Now that’s advertising that works!

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  Thank you!
  The Staff at Printable Promotions