Printable Promotions Weblog

A custom-made jigsaw puzzle, featuring the work of internationally known calendar artist Pilliard Dickle and commissioned by the Brunswick-Golden Isles CVB, has received four Gold Awards from the Calendar Marketing Association, a trade group for the calendar industry.

The puzzle was part of a promotional package developed by the CVB to market Brunswick and The Golden Isles as a destination of choice for tours, meetings and individual travel. Three versions of the puzzle were printed; each version featured an original Pilliard Dickle calendar on the front, and one of three targeted messages on the back, for tour operators, meeting planners or travel writers.

The puzzles were produced  by Printable Promotions.

Read more about our client’s innovative promotion here: http://brunswickandthegoldenislesnews.blogspot.com/2010/04/innovative-puzzle-wins-calendar.html

The Mayor Daley’s Book Club Spring Conference was held on Saturday, May 15th.
This annual conference is sponsored by the Chicago Public Schools Department of Libraries and Information Services and is the culminating event of the year for participating book club members in grades 7th -12th. 

Printable Promotions provided the bags for the event. Our client reported that “Things went very well and the bags were well received by the children and adults.”

You can read more about the Book Club Conference here: http://missdomino.blogspot.com/2010/05/2010-mayor-daleys-book-club-spring.html

We received this email from Hannah, the Haiti coordinator at The Children’s Place.  She goes back and forth at least once a month to Haiti and takes all the great things, including money, that are donated.

I just wanted to send you a few pictures from my last trip of handing out the backpacks you donated. Everyone was just thrilled! It was so much fun to go around and hand them out. All of the parents asked me to send their thanks as well. Mesi anpil, as they would say in Creole! Enjoy the photos.

 The Children’s Place Association is a safe haven for children and families whose lives have been devastated by disease and poverty. Since 1991, the agency has reached out to HIV/AIDS-affected children and families through services such as: residential care with 24-hour nursing, specialized day care, summer camp, mental health counseling and foster care/adoption. None of these services would be possible without the generous support of our many valued friends and donors in the community.

To learn more and donate online, visit www.childrens-place.org

In June and July of 2008, a team of interviewers surveyed 465 businesspeople in New York, Chicago, Los Angeles and Philadelphia on behalf of ASI regarding promotional products they had received. The purpose of the interviews was to understand how advertising specialties influence end-users’ purchasing decisions; determine the number of impressions of popular advertising specialties; and analyze the Cost Per Impression (CPI) of advertising specialties compared with other popular advertising media.

Further, during October 2008, an online panel survey was conducted among recipients of advertising specialties to augment the non-wearables sample from the in-person interviews. Results have been combined in the report where appropriate. There were 213 completed Web based interviews, for a total of 618 completed surveys for this study.

Respondents were asked if they had received any promotional products in the last 12 months. Most respondents were business/professional people (84%) and all were age 21 or older.

• Instant recall:
  More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’re received.
• Very impressionable:
  42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.
• It’s all business:
  Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.
• Pens are in:
  Writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags.
• User-friendly:
  The majority (81%) of promotional products were kept because they were considered useful.
• Staying power:
  More than three-quarters of respondents have had their items for more than 6 months.
• Bag it!:
  Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. They also deliver the most impressions: Each bag averages 1,038 impressions per month.
• Most impressive:
  The average CPI of an advertising specialty item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.

For an organization to reach its ‘09 goals, the promotional marketing team needs to be even smarter than last year. So here are a few questions to ask yourself:

1. Have you considered whether last year’s successes will work this year or if you need a fresh approach?
2. Is it time to target audiences you haven’t approached in the past?
3. Do you need to more frequently show your appreciation of those who have supported you in the past?

The Printable Promotions team is accustomed to helping companies of all types and sizes with a wide range of budgets.

As soon as you are ready, call us or send us an e-mail to talk about 2009. If you’re ready to start shopping, use our Promo Wizard or Request Personal Assistance for one-on-one help with your next project.

We wish you a healthy new year – personally and professionally – and look forward to being a part of it!

Articles and features in our January Newsletter:

Read back issues or subscribe to our newsletter

Get a jump start on your May promotions! Below are a list of dates – some common knowledge, some more obscure, all perfect marketing opportunities – with links to promotional product ideas to get you started.

May is

• Mental Health Awareness Month
• Physical Fitness & Sports Month
• Teacher Appreciation Month

May Holidays and Promotional Opportunities

• Cinco De Mayo (May 5)
• Mothers’ Day (May 10)
• Armed Forces Day (May 16)
• Memorial Day (May 25)

Get a jump start on your April promotions! Below are a list of dates – some common knowledge, some more obscure, all perfect marketing opportunities – with links to promotional product ideas to get you started.

April is

• Animal Cruelty Prevention Month
• Child Abuse Prevention Month

April Holidays and Promotional Opportunities

• April Fools Day (April 1)
• Easter (April 12)
• Earth Day (April 22)
• Administrative Professional’s Day (April 22)
• National Arbor Day (April 24)

To all of our loyal clients and blog readers:

THANK YOU for a great 2008! May the new year turn all of your promotions to gold and reward your marketing with success.

Here’s to an even better 2009!